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Print Manufacturing

eCardz replaces manual quoting with a custom OMS and 7-stage order pipeline

Custom Order Management System for print manufacturing. Quote-to-cash automation replaced manual email-based quoting and gave the team a clear seven-stage order pipeline.

70% faster processing3 weeks to deployment100% calculation accuracy

Calls and Enquiries case studies

DTC / e-commerce

DTC brand replaces 3-person support team with AI voice agent

AI agent handles order status, returns, and product questions via phone. ElevenLabs voice trained on brand tone, warm, casual, on-brand. Resolves 68% of inbound tickets without any human escalation. Customer satisfaction scores unchanged. Support cost reduced by 74%.

68% auto-resolution · 74% cost reductionElevenLabs + Vapi + Shopify + Gorgias

B2B services

B2B financial firm qualifies inbound leads 24/7 without SDRs

AI agent screens every inbound call against ICP criteria, company size, industry, budget range, timeline. Asks qualifying questions conversationally. Books qualified prospects directly into AE calendars via Cal.com. Unqualified leads receive an automated nurture sequence via HubSpot. Sales team only talks to people ready to buy.

Sales team talks only to qualified prospectsElevenLabs + Retell + HubSpot + Cal.com

Agency

Recruitment agency cuts unqualified candidate screening by 40%

AI agent screens inbound candidate calls, asks about experience and availability, matches against open roles in Bullhorn, and books top candidates directly into recruiter calendars. Recruiters no longer waste time on candidates who don't fit. Agent handles overflow during peak hiring periods without additional staff.

40% less time on unqualified introsElevenLabs + Vapi + Bullhorn + Cal.com

Local service business

3-location dental group captures 31% more new patients

AI phone agent answers every call, during hours and after. Uses ElevenLabs for a natural, friendly voice. Books directly into Cliniko practice management system. Transfers complex cases to the right practitioner with full caller context. Now handles 73% of all inbound calls without human intervention.

73% calls handled · 31% more bookingsElevenLabs + Bland.ai + Twilio + Cliniko

Content Systems case studies

DTC / e-commerce

DTC supplement brand ships 50+ UGC ads per week without a single creator

HeyGen avatars deliver scripted testimonial-style content, multiple 'creators,' multiple angles, zero talent fees. ElevenLabs voices add variety across demographics. Creatomate generates format variations for TikTok, Reels, Stories, and static ads from each script. Claude writes all scripts from product briefs, customer review data, and competitor analysis. One product launch generates 50+ unique content pieces.

50+ unique ads/week · $0 creator fees · 2.3x ROAS improvementHeyGen + ElevenLabs + Creatomate + Claude

B2B services

B2B consulting firm publishes thought leadership on autopilot

Founder records one 20-minute voice memo per week, just talking about what they're seeing in the market. Claude transcribes and transforms each memo into 3 LinkedIn posts, 1 long-form newsletter, 1 blog article, and 5 tweet-length threads. ElevenLabs generates audiogram clips for LinkedIn video. Scheduled automatically via Typefully and ConvertKit. Founder went from spending 8 hours/week on content to 45 minutes of review.

20 min input → 10+ pieces of content per weekClaude + ElevenLabs + Typefully + ConvertKit

Agency

Marketing agency cuts content production time by 70% across 12 clients

Custom content engine built per client with brand voice, tone, and style trained into Claude via system prompts. HeyGen avatars created for clients who want video content without filming. Creatomate templates handle ad format variations across platforms. Agency team shifted from production grind to strategy and creative direction. Margins increased 22% with no new hires.

70% production time reduction · margins up 22%Claude + HeyGen + Creatomate + Make

Local service business

Med spa builds 6 months of educational content in one afternoon

HeyGen avatar cloned from the lead practitioner explains treatments, aftercare instructions, and FAQs in short-form video. ElevenLabs narrates before/after walkthrough slideshows. Claude writes all scripts from the treatment menu and existing FAQs. Content scheduled across Instagram, TikTok, Google Business Profile, and the practice website. Total active time: one afternoon of review and approval.

6 months of content · 1 afternoon of workHeyGen + ElevenLabs + Claude + Metricool

Admin and Operations case studies

DTC / e-commerce

DTC fashion brand automates entire post-purchase lifecycle

Order confirmed → AI generates personalised shipping notification → tracks delivery status → sends product care tips at delivery → triggers review request at day 14 → processes returns with zero human input via Loop Returns → tags non-repeaters and triggers win-back email sequence at day 60. Customer service workload cut by 55%. Repeat purchase rate increased 23% from the automated win-back flow alone.

55% CS workload reduction · 23% repeat rate increaseMake + Claude + Shopify + Klaviyo + Loop Returns

B2B services

B2B services firm automates the entire sales-to-delivery handoff

Proposal signed in PandaDoc → AI generates invoice in Xero → triggers client onboarding email sequence → creates project workspace in Notion with SOW, timeline, and deliverable checklist → books kickoff meeting via Cal.com → assigns first deliverable to the project lead. Previously took 2 full days of coordinator time. Now takes zero, it fires automatically on signature.

2-day handoff → fully automatedMake + Claude + Xero + Notion + PandaDoc + Cal.com

Agency

Agency automates client onboarding and monthly reporting

New client signs → AI creates project workspace in Notion, Slack channel, reporting dashboard, access credential doc, and welcome email sequence, all automatically. Monthly: AI pulls data from GA4, Meta Ads, and Google Ads APIs, runs performance analysis via Claude, writes the narrative commentary, and assembles a branded PDF report. Previously took a junior staff member 4 hours per client per month. Now fully automated with human review.

Onboarding: 2 days → 15 min · Reports: 4 hrs → autoMake + Claude + GA4 + Meta API + Slack + Notion

Local service business

Dental practice eliminates front-desk admin bottleneck

New enquiry arrives (phone, web form, or Google) → AI qualifies the patient → sends digital intake forms → books the appointment into Cliniko based on practitioner availability and treatment type → sends confirmation + reminder at 48 hours and 2 hours → if patient no-shows, AI auto-reschedules and fills the slot from the waitlist. Front desk staff now focuses entirely on in-office patient experience. Zero manual steps from first enquiry to seated patient.

Zero manual steps from enquiry to appointmentMake + Claude + Cliniko + Twilio + Cal.com

Delivery Workflows case studies

DTC / e-commerce

DTC brand automates entire product launch pipeline

New product added to Shopify catalogue → AI generates SEO-optimised product descriptions, collection page copy, email announcement draft for Klaviyo, social captions for 4 platforms, 3 ad script variations, and lifestyle image prompts for Midjourney. Creative team reviews and approves instead of creating from scratch. Product launch prep went from 2 weeks of content production to 2 days of review.

Product launch prep: 2 weeks → 2 daysClaude + Midjourney + Creatomate + Shopify + Klaviyo

B2B services

Consulting firm delivers 3x more engagements with the same team

AI handles the heavy lifting on every engagement: client data analysis, preliminary findings write-up, presentation scaffolding in Google Slides, and pre-meeting briefing notes. Consultants walk into every client meeting with a 70% complete draft, they add strategic insight, refine the recommendations, and present. Throughput tripled. Client satisfaction scores unchanged because the thinking is still human.

3x throughput · same headcount · client NPS unchangedClaude + Make + Notion + Google Slides

Agency

Creative agency scales from 15 to 40 clients without hiring

AI generates first-draft creative concepts from client briefs. Builds media plan frameworks from historical performance data. Runs competitive analyses automatically. Produces monthly reporting with narrative commentary. HeyGen handles explainer and training video production for clients who need it. Creative directors review, refine, and present. The production bottleneck that capped the agency at 15 clients is gone.

Scaled 15 → 40 clients · same team sizeClaude + HeyGen + Make + Figma + GA4

Local service business

Law firm automates initial case research and document drafting

Client intake form submitted → AI pulls relevant precedents from the firm's case database, drafts initial brief structure and argument framework, generates the document preparation checklist, and writes a summary memo for the partner review meeting. Lawyers spend their time on legal strategy and client counsel, not formatting documents and searching archives. Prep time per case reduced from 3 hours to 30 minutes of senior review.

3 hours prep per case → 30 minutes reviewClaude + Make + Clio + Google Workspace

Audit-Led Pivots case studies

DTC / e-commerce

DTC brand thought they needed a chatbot. They actually needed a fulfilment engine.

Came to us wanting a customer service chatbot. Our Identify audit revealed the real bottleneck: post-purchase operations, returns processing was manual and slow, review collection was nonexistent, and repeat-purchase flows weren't set up at all. These problems were costing 3x more than customer support. We built the ops engine first. The support chatbot came later, and was 10x more effective because the underlying data and workflows were finally clean.

Audit redirected investment → 3x higher ROI than original planCustomClaw Audit → Make + Claude + Shopify + Klaviyo

B2B services

Consulting firm wanted to 'use AI'. They needed to fix their operations first.

Came to us saying 'we know we should be using AI, but we don't know where.' Our Identify audit revealed that their biggest time sink wasn't a lack of AI, it was a broken sales-to-delivery handoff that was costing them 2 coordinator days per new client. We automated the handoff first. Then layered AI onto their delivery process. The handoff fix alone saved $80K/year in coordinator time before any AI was even deployed.

Handoff fix: $80K/year saved before AI even startedCustomClaw Audit → Make + Xero + Notion + Cal.com

Agency

Agency thought they needed AI content tools. They needed a production system.

Came to us wanting to 'bolt AI onto content production.' Our Identify audit revealed that the bottleneck wasn't writing speed, it was the production workflow itself. Briefs were inconsistent, approvals had no system, and revisions looped endlessly. We rebuilt the production workflow with clear stages and automated handoffs, then layered AI content generation on top. Without the workflow fix, the AI would have just produced more content faster into the same broken pipeline.

Workflow fix first → AI content tools 3x more effectiveCustomClaw Audit → Make + Claude + Notion + Slack

Local service business

HVAC company wanted an AI chatbot. They needed a phone agent.

Came to us asking for a website chatbot to handle enquiries. Our Identify audit found that 82% of their leads called, only 18% used the website form. The chatbot would have captured a fraction of the opportunity. We deployed an AI phone agent instead. It now handles after-hours and overflow calls, books jobs directly into ServiceTitan, and follows up with quotes via SMS. Bookings increased 28% in the first month.

82% of leads were calling, not chatting · 28% booking increaseCustomClaw Audit → ElevenLabs + Vapi + ServiceTitan